IMC and Promotion

IMC marketing consists of Advertising, Sales Promotion, Events and Experiences. Public Relations and Publicity,Direct Marketing, Interactive Marketing, Word of mouth marketing and personal selling.

Classmate IMC marketing mix.

Advertisement link:

http://www.afaqs.com/advertising/creative_showcase/index.html?id=36228&media=TV&type=Indian

 

I.T.C. also sponsors for events in different events. Depending on the event and the place where it is sponsoring, I.T.C. makes sure that the concerned products are present on the banners there.

 I.T.C sponsored Inter-bang event in SIBM and made sure that classmate appeared on the banners.