Sales management is attainment of an organization's sales and goals in an efficient and effective manner through planning ,staffing, training ,leading and controlling organizational resources.
Promotion component of Marketing Mix has personal selling, advertisements, public relations, sales promotion and direct marketing under it.
Personal Selling:
Direct oral communication explaining the features of the product and persuade the customer to buy. This has the advantages of flexibility, minimizes wasted effort and facilitates buyer action. It has disadvantages of high cost, message inconsistency and sales person motivation.
Classmate employed this personal selling in the introductory stage. Classmate employed sales person, agents and jobbers to go to different schools in rural areas. Also these sales people went to different stationery shops and convinced them to buy classmate notebook.
Classmate identified wholesalers in different regions and sent their sales representatives to convince and persuade the wholesalers to buy the product.
Promotion component of Marketing Mix has personal selling, advertisements, public relations, sales promotion and direct marketing under it.
Personal Selling:
Direct oral communication explaining the features of the product and persuade the customer to buy. This has the advantages of flexibility, minimizes wasted effort and facilitates buyer action. It has disadvantages of high cost, message inconsistency and sales person motivation.
Classmate employed this personal selling in the introductory stage. Classmate employed sales person, agents and jobbers to go to different schools in rural areas. Also these sales people went to different stationery shops and convinced them to buy classmate notebook.
Classmate identified wholesalers in different regions and sent their sales representatives to convince and persuade the wholesalers to buy the product.
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