A brand is a name, term, symbol, design or combination of all these, intended to identify the goods or services of one or group of sellers and to differentiate them from competition.
It is the seller's promise to deliver the same bundle of benefits/services consistently to buyers.
Classmate as a brand promises to deliver notebooks of high quality and Eco-friendly paper.
It is the pioneer of organization of the notebook industry.
Classmate with its product features and customer value have ensured that the customers always prefer classmate over its competitors. Also the number one status of the classmate notebook has been the status symbol for the customers.
Classmate has always catered to the requirements of the target group by introducing variants. This helped classmate to strengthen the loyalty factor and this helped in establishing the emotional connect with the brand.
Classmate puts in a lot of focus on brand management.It consistently delivers the product that matches the expectations and also provides additional features. It enhances the emotional connection within the people by its ad campaigns which focus on uniqueness and also specialties in a kid.
The market mix component are well put in to use to maintain the brand image.
These pictures show different cover designs, variants and also an example of promotions that classmate has done to maintain its brand and number one position in terms of market share.
It is the seller's promise to deliver the same bundle of benefits/services consistently to buyers.
Classmate as a brand promises to deliver notebooks of high quality and Eco-friendly paper.It is the pioneer of organization of the notebook industry.
Classmate with its product features and customer value have ensured that the customers always prefer classmate over its competitors. Also the number one status of the classmate notebook has been the status symbol for the customers.
Classmate has always catered to the requirements of the target group by introducing variants. This helped classmate to strengthen the loyalty factor and this helped in establishing the emotional connect with the brand.
Classmate puts in a lot of focus on brand management.It consistently delivers the product that matches the expectations and also provides additional features. It enhances the emotional connection within the people by its ad campaigns which focus on uniqueness and also specialties in a kid.
The market mix component are well put in to use to maintain the brand image.
These pictures show different cover designs, variants and also an example of promotions that classmate has done to maintain its brand and number one position in terms of market share.
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