Holistic Marketing

Holistic Marketing concept is based on development,design and implementation of marketing programmes, processes and activities that recognize the breadth and inter-dependencies.

Social Responsible Marketing:

Corporate Social Responsibility of classmate. For sale of every four notebooks, Re 1 is donated to the foundation that manages the education of poor and needy.

Integrated Marketing:

Classmate employs all components of Integrated Marketing Mix to reinforce the brand image and increase sales.

Relationship Marketing:

Customers are being provided with all the variants that satisfy their requirements. For dealers and retailers, classmate offers discount on other stationery products like geometry boxes, pens and pencils to ensure a good relationship. The discount percentage depends the facts and quantitative report presented by dealers.

Internal Marketing:

Classmate's marketing manager is entrusted with responsibilities of developing and managing all the aspects of email programs to successfully drive traffic, building membership loyalty, increasing member to member and community engagement, generating incremental member guaranteed content and creating upgrades.