Classmate's main manufacturing unit is at Bhadrachalam , Andhra Pradesh. After it is manufactured it is dispatched to various places to make it available for the customers. This is done by intermediaries i.e. distribution channels.
- At the time of launch, classmate hired agents to distribute the notebooks in the villages. A district was assigned to an agent and he distributed the books to school children.
- After make a mark , Classmate's agents to distribute to the mom and pop stationery stores.
- Now classmate has many agents and many distribution channels.
The transportation channel carries the goods carries from main manufacturing to regional and from regional to state warehouses. Here the agent or a jobber is hired to personally go to prescribed locations to deliver the books and transactions are done through the jobber. The jobber gets certain commission from the company.
Classmate is in the maturity stage of the ILC and hence it tries to increase its coverage area by reaching to more people.
During the intro stage it focused on the rural area schools and then to the metro cities.
During growth stage it increased it reach in all possible dimensions.
Now being in the maturity phase classmate tries to maximise the revenue.
In PUNE, Pradeep book depot at Hadapsar, Bharat depot at Pimpri are the whoslesale dealers for classmates. And in India there 75000 stationery outlets.
During the intro stage it focused on the rural area schools and then to the metro cities.
During growth stage it increased it reach in all possible dimensions.
Now being in the maturity phase classmate tries to maximise the revenue.
In PUNE, Pradeep book depot at Hadapsar, Bharat depot at Pimpri are the whoslesale dealers for classmates. And in India there 75000 stationery outlets.
Sir, I get classmate product directly from wholeasaler/distributer
ReplyDeleteSir i want to resales your product from my shop
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