Competition and Industry

• Classmate offers products in the stationery industry. The categories are notebooks,geometry boxes, pencils, pens , etc. 
• Classmate was a pioneer in the field of brand notebooks but there were entrants into the market which identified themselves as competitors to classmate. 
• The local notebooks were always a competition to classmate. But the customer value of classmate weighed higher than that of local notebooks. 
• There were other brand notebooks that entered the industry. One such example is Navneet. Being in the field of publication and binding since long time, 
• Navneet has made a mark and this helped them in raising their value compared to local ones. Navneet was priced lower than classmate. It also offered some extra information and the cover was also good. But this did not take away the numero uno status of classmate. 
• Classmate's image benefit and satisfactory individual psychological benefit helped it maintain the top slot. T
• he promotions, advertisements, competitions also made classmate a stand out player in the industry with around 20% market share. 

       As a customer,a person has lot of choices on which notebook one must buy. The competitors in the industry become the choices for the customers. The sales of the company depend on the customer decision making which in turn is dependent on the customer value that is being offered. Classmate with its strong customer value and also promotion tactics, is the top player where it sells thrice more than its immediate competitor i.e. Navneet.  There are other competitors like Solo, Boss, Built etc.

NavNeet and Bilt are the main competitors of Classmate.               

The others are different unrecognized local note books of different companies. Classmate has overtaken them in notebooks and multi subject note books.