- Customer identifies the need or the problem that has to be fulfilled or satisfied.
- Then the customer searches for information which comes from his/her or other trusted members' experience.
- There are a list of alternatives that would be available after the search. These are evaluated based on the value that is offered.
- After deciding on what to purchase , the customer makes the purchase.
- Post purchase evaluation is done based on the "behavior" of the product. If the product is satisfactory the customer might buy again or/and recommend the same product to his friends and relatives.
Classmate's Customers and their decision making
- If the customer is buying for the first time, he/she looks at these attributes and also there might be someone who triggers the customer to buy classmate.
- If the same customer is satisfied with the notebook after he bought it, he will again buy without any second thought and there becomes loyal to the brand.
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