Notebook Category
- An unorganized sector/category.
- Poor quality local notebooks (poor paper quality, binding, cover)
- No brand notebook till 2003 (till classmate entered)
- Good quality paper binding and nice cover.
- A notebook with an image i.e. brand.
- People were ready to pay little extra for their specific requirements.
- I.T.C. identified an opportunity in this sector and they sensed that they could well become the market leader in this category.
- Very smooth paper which can be recycled and ozone treated environment friendly, elemental chlorine free paper.
- Attractive cover.
- Trivia
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