Customer Value
Customer value is defined as the difference between the perceived benefits and the resources spent.
Psychological cost can also be called as risk.
There are also other benefits other than the above mentioned ones and they all can be clubbed into a benefit which I call the Psychological benefit.
For classmate:
Corporate Social Responsibility (C.S.R.) of classmate adds to the image benefit and also the psychological benefit. Classmate donates Re1 per every four classmate books sales to a foundation that looks after poor and needy.
Value for consumer, customer and retailer:
Retailer is the shopkeeper, customer is the parent and consumer is the kid. (example)
Customer value is defined as the difference between the perceived benefits and the resources spent.
There are also other benefits other than the above mentioned ones and they all can be clubbed into a benefit which I call the Psychological benefit.
For classmate:
Corporate Social Responsibility (C.S.R.) of classmate adds to the image benefit and also the psychological benefit. Classmate donates Re1 per every four classmate books sales to a foundation that looks after poor and needy.
Value for consumer, customer and retailer:
Retailer is the shopkeeper, customer is the parent and consumer is the kid. (example)
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